Blog Detail - Registry.GoDaddy

GoDaddy Registry Turns on .TV

Nicolai Bezsonoff

November 15, 2022

1 min. to read

.TV gets a fresh, bold look for a new generation

In addition to the critical technical and operational aspects of managing TLD transitions, our full-service offering also includes a complete rebrand and marketing makeover. For .TV, we reimagined the brand as a destination for the new generation of internet users, including content creators from Instagram influencers and TikTokkers, to YouTubers, bloggers, and Twitch streamers. The new .TV brand uses bold, energetic visuals that are familiar to our digitally native audience. The result is a fresh, fun take on a classic ccTLD that is bursting with color, while giving a nod to the retro television aesthetic.

I invite you to visit the new .TV consumer website at TurnOn.TV to learn more about the new brand, and to see how .TV is positioned for a new level of global impact and reach.

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If you’re looking for an innovative registry services provider to help you manage, commercialize, and grow your TLD, or if you’re interested in applying for a new TLD in ICANN’s New gTLD Program, you’ve come to the right place. From back-end technical services, to policy and operational support, to award-winning TLD marketing, our GoDaddy Registry team has you covered.

Applied for a TLD? Here's What to Expect on ICANN's Reveal Day.

News Domains

Jason Loyer
September 30, 2026
6 min. to read

ICANN has announced that Reveal Day for the 2026 gTLD round will occur on Wednesday, October 7. Below is what domain professionals, small-to-medium-sized businesses (SMBs), and enterprises should expect: what goes public, what you can still change, what comes next, and what new restrictions may affect applicant behavior.

Brands Reveal What Inspired Their First-Ever .brand Domain

dotBrands Domains

Kristin Johnson
July 31, 2026
4 min. to read

Taking the leap can be a challenge, so what prompted that first domain that got the ball rolling – and what can other brands learn from this?

The SEO Expert Behind the Study: What Kyle Roof Learned, and What He Wants to Test Next

Interviews News Domains

Leigh Aragon
July 10, 2026
9 min. to read

For years, businesses have had more choices than ever when it comes to selecting a domain name. But while domain choice has evolved, much of the SEO conversation around domain extensions has remained rooted in assumptions rather than data. We sat down with SEO expert Kyle Roof to discuss what inspired the studies, what surprised him most, and what questions he wants to test next.

Why We Partnered on the Biggest gTLD SEO Study in Years – and What it Proved

Education Domains

Leigh Aragon
May 29, 2026
6 min. to read

For years, the SEO conversation around generic top-level domains (gTLDs) has focused on whether domain structure actually impacts search performance, particularly how keyword-aligned gTLDs can influence search rankings within Google. The primary problem with this claim is that almost none of those claims were backed by controlled, large-scale, third-party testing. Instead of debating theories, we partnered on one of the most comprehensive SEO test initiatives in recent years - working with SEO Expert Kyle Roof to test how Google actually behaves in controlled environments.