Innovation Is Passion
GoDaddy Registry is committed to advancing the technologies, standards, and partnerships that strengthen the global domain ecosystem. Our work spans security, operational excellence, and new models of collaboration, to unite registries, brand owners, and technology partners in the protection of digital identity on a global scale.
We’re Built Differently
GoDaddy Registry delivers proven technology and programs that strengthen digital identity, reduce abuse, and elevate trust across 200+ domain extensions, including legacy, generic, brand, city, and country-code TLDs.
A collaborative network committed to instilling best practices in security and coordinated protections.
A shared infrastructure powering services like GlobalBlock that are designed for scale and cross-registry coverage.
A purpose-led framework working toward fewer abusive registrations, stronger brand integrity, and higher consumer trust across the Internet.
A Collaborative Network Fighting for a Unified Cause
The Brand Safety Alliance (BSA) is a GoDaddy-led framework built to unite domain registries under a shared approach to innovation, accountability, and online brand protection.
Founded by experts with decades of experience in the registry, registrar, and brand protection fields, the BSA connects operational insight with future-focused technology to reduce abuse, support global trust, and make domain protection more accessible to brands everywhere.
See the Brand Safety Alliance in action
Advanced Domain Protection, Simplified
GlobalBlock is the BSA's flagship technology featuring a centralized blocking service that prevents the registration of matching or lookalike domains across 780 extensions, including:
Designed to stop abuse before it starts, GlobalBlock uses registry-level enforcement and proprietary technology to automate blocking, capture dropped domains, and give brands more control over their identity online.
Learn How GlobalBlock Works
Stops unauthorized registrations at the registry layer.
Captures matching domains the moment they expire or delete.
Allows temporary or permanent activation of blocked domains when needed.
One service covers dozens of registries worldwide.
Blocks exact matches across all four top-level domains (TLDs).
Variations Protection
Extends coverage to lookalikes, misspellings, plurals, and IDN variants.
Helps prevent misuse, impersonation, and reputational impact in adult-themed spaces.
Service available through accredited registrars that’s easy to maintain.
Prevention Is Key with High-Risk Domain Extensions
AdultBlock is a service that provides robust defensive protection across the four adult-themed domain extensions —.xxx, .adult, .porn, and .sex. Powered by ICMRegistry, part of the GoDaddy Registry portfolio, AdultBlock actively prevents the registration of trademarks and variations that cause brand or reputational harm before the threat exists.
Integrity Starts at the Registry Level
We stamp out fraud before your domain becomes weaponized.
Our shared technology creates a web of protection that’s scalable and consistent across registries.
Our tools, partnerships, and operational frameworks evolve ahead of threats to ensure safety at its highest level.
