The Name Behind the World’s Strongest .brands
Some of the world’s most valuable and visible .brand Top-Level Domains trust GoDaddy Registry to protect their name. We have decades of ICANN policy experience and the unmatched operational reliability needed to support .brand partners with the highest level of security and confidence they need to fully innovate online.
The launch of the .barclays and .barclaycard domain names creates a simplified online user experience, making it crystal clear to our customers that they are engaging with a genuine Barclays site. This clarity, along with the advantages of controlling our own online environment, enables us to provide an even more secure service, which we know is of utmost importance to our customers, and ultimately serves to increase trust and confidence in Barclays’ online entities.
We Don’t Just Manage .brands. We Run on One.
GoDaddy Registry operates its global registry business on .godaddy, using it across this very website, email infrastructure, and internal systems.
We’ve done the hard work of solving the real-world challenges of launching, scaling, and securing a .brand, so you can focus on what matters most.
Get to Know .brands
Trusted. Scalable. ICANN-Proven.
- Multi-layered DDoS mitigation
- Redundant DNS across global Anycast networks
- 24/7 monitoring & high availability SLA
- We support nearly 30% of all .brand domain extensions in operation
- ICANN-compliant infrastructure + zero-downtime operational record
- Auto-scaling registry + DNS capacity to support evolving demand
- Optimized for high-volume traffic + global reach
What Does .brand Do for You?
A .brand provides incredible flexibility. Owning a .brand gives your organization control of an entire branded corner of the Internet. Think of it as your own digital ecosystem. This allows you to register any domain name and use it however you like. It’s the perfect tool for infusing more innovation, creativity, and security into your domain names and digital strategy.
As the only registry operator actively running a global business on a .brand” (.godaddy), we have first-hand experience with the strategy, stewardship, and precision it takes to run a brand-controlled namespace.
Our Innovation Brings .brands to Life
- Connect marketing campaigns directly to your top-level domain without intermediaries for more efficient traffic, better insights, and tangible results
- Help customers reach content quickly with clear, intuitive URLs that improve the user experience and reduce bounce rates
- Own your namespace to reduce the risk of impersonation and build brand trust
- Gain first-mover advantage in brand digital identity
- Receive analytics that optimize campaigns and improve the customer experience, along with insights that improve conversion, personalization, and brand trust