From Startup Spark to Worldwide Stage—Thanks, .CO

Key Takeaways: 

• .CO grew from a local Colombian ccTLD into a global domain powerhouse, surpassing 3 million domains under management and reaching entrepreneurs, startups, creators, and major brands in more than 200 countries.
• Bold marketing and widespread adoption made .CO a trusted home for innovation, with major brands like Google and Amazon using .CO domains while millions of businesses and creators use the extension to build memorable, brand-ready identities.

When GoDaddy Registry completed its acquisition of Neustar’s registry business in 2020, becoming the technical services provider for .CO, we knew we were taking the helm of a truly special top-level domain. From day one, our teams worked shoulder-to-shoulder to keep the namespace fast, secure, and always available for the entrepreneurs who rely on it.

From Local ccTLD to Global Phenomenon 

• July 2010: .CO is re-launched in general availability to go beyond a local ccTLD and capture the imagination of companies and entrepreneurs globally. 100k DUMs registered in the first 10 minutes after opening.
• June 2011: .CO burst through the one-million-domain milestone less than a year after opening for worldwide registration.
• February 2012: .CO was featured in a Super Bowl commercial by GoDaddy followed by two more commercials in the subsequent years, making the first, and only time, a TLD has been featured in the big game.
• Today (2025): more than 3 million .CO domains are under management, spanning startups, side hustles, and major brands in over 200 countries.

Powered By Bold Marketing & A Memorable Name 

High-profile advertising helped catapult .CO into mainstream awareness, proving that a two-letter domain could be just as iconic as .com and sparking a wave of global interest.

A Home For Innovators Everywhere 

From solo founders to the world’s tech giants, .CO has become shorthand for fresh ideas:

• Amazon’s a.co and aws.co shortcuts, Google’s g.co, and countless other clever redirects show how widely the extension is trusted.
• Millions of small businesses and creators have chosen .CO to stand out with a short, brand-ready web address.

Looking Ahead 

As .CO embarks on its next chapter, we extend our heartfelt thanks to Colombia’s Ministry of ICT (MinTIC), all the Registrars that enthusiastically promoted .CO, and every .CO registrant worldwide for the partnership, passion, and trust you’ve shown. We’ll work closely with the incoming service provider to ensure a smooth hand-off later this year and will forever cheer on the bold ideas launched on .CO.

Thank you for letting GoDaddy be part of this incredible journey. While our role as the technical steward is coming to a close, our admiration for the .CO community—and the big ideas it inspires—will never fade.