For years, the SEO conversation around generic top-level domains (gTLDs) has focused on whether domain structure actually impacts search performance, particularly how keyword-aligned gTLDs can influence search rankings within Google. The primary problem with this claim is that almost none of those claims were backed by controlled, large-scale, third-party testing. Instead of debating theories, we partnered on one of the most comprehensive SEO test initiatives in recent years - working with SEO Expert Kyle Roof to test how Google actually behaves in controlled environments.
GoDaddy Registry is officially certified as a Registry Service Provider (RSP) for ICANN’s upcoming round of new generic top-level domains (gTLDs) and we’re ready to help partners turn ambitious ideas into globally trusted digital destinations.
When GoDaddy Registry completed its acquisition of Neustar’s registry business in 2020, becoming the technical services provider for .CO, we knew we were taking the helm of a truly special top-level domain. From day-one, our teams worked shoulder-to-shoulder to keep the namespace fast, secure, and always available for the entrepreneurs who rely on it.
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Leigh Aragon
