Podcast Ep.6 – The Importance of the Next Round of TLD Applications for Brand Owners

James Brown, Global Brand Marketing & Communications
November 19, 2021

The GoDaddy Registry Podcast offers regular insights into a variety of topics important to brands and organizations involved in the domain name industry. Episode 6 is now available and continues our deep dive conversations with industry experts from around the world.

 

In this episode, GoDaddy Registry’s Tony Kirsch speaks with Brian King, Head of Government and Industry Affairs at Clarivate MarkMonitor on a range of industry topics including the importance of the next round of TLD applications for brand owners.

Brian also discusses the following:

  • Lessons from assisting brands in the 2012 round of new TLDs
  • Enhancements in security in the domain industry
  • Innovations from new TLD owners
  • Predictions on the next round of TLDs.

As an industry veteran with experience across multiple companies, and providing assistance to numerous top tier brands globally, Brian’s views are compelling listening as he debunks many of the myths surrounding intellectual property/domain name management and shares his views on the likely outcomes for ICANN’s next round of TLD applications.

 

Previous episodes of the podcast cover topics such as: JP Morgan’s approach to managing IP and brand protection challenges with your TLD portfolio; how to increase the revenue from your TLD with the right premium name strategy; and an interview with FOX about the additional benefits of the .FOX TLD has given to the marketing, security and IT teams.

The GoDaddy Registry Podcast is available from all the usual podcast providers, including:

 

 

*Blog originally posted on CircleID here.